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GA-DE Costmetics
Founded in 1985, the GA-DE brand has become a major player in color cosmetics, skincare products and perfumery.

Danya Cosmetics, a leading cosmetics house, upholds the values established by its founder and owner Moshe Bensason, a man with natural artistic flair and a deep love for art and photography. He was the first to introduce a local brand by creating colors to nurture and enhance women’s natural beauty. For him, creating a new product is a quest for perfection and eternity. Love for colors and textures, like music, are his true reasons for living. He has always driven the brand to deliver the very best products, helping women everywhere to look their best.

The GA-DE brand offers a wide spectrum of color cosmetics products in terms of shades and collections, nail and skincare products, as well as fragrances. GA-DE has consolidated its leading status in the local market with the highest cosmetics sales not only by quantity but also by value. In recent years, the brand’s exceptional growth trend and positioning in the cosmetics market have made it a focus of study for several marketing and corporate strategy courses.

Based in Netanya, 30 km from Tel Aviv, the GA-DE headquarters houses all departments within a 7,000 sqm complex. With a strong belief in corporate spirit, GA-DE’s 700 team members in the fields of research & development, product management, QC, logistics, administration, marketing and sales, as well as production and distribution, are all located in-house to ensure optimal efficiency, rapid and flexible decision-making, and an effective organizational structure designed to respond to the most dynamic market conditions.
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